If you’re just getting started, a simple spreadsheet works well. Paid or organic? (If paid, then additional budget details might be helpful).Geo-targeting (global, North America, Europe, etc.).The associated vertical orsocial media campaign (product launch, contest, etc.).Platform-specific format (feed post, Story, Reel, poll, live stream, ad, shoppable post, etc.).You may also want to add more advanced info, like: Link to published post, including any tracking info (like UTM parameters).Visuals (e.g., photo, video, illustration, infographic, gif, etc.).That way, you can get the most out of your social calendar. Map out the information and functions that are most important to you. ![]() ![]() For example, a small business owner doing their own social posts will likely have a much simpler calendar than a large brand with a full social team. Your social media calendar won’t look exactly like anyone else’s. Decide what your social media calendar should include That way, you don’t get overwhelmed creating everything yourself. The audit you completed in step 1 will help you determine which channels are the best fit for your business.ĭon’t forget to schedule user-generated content and curated content. You’ll also need to determine which social channels to use for which types of content.
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